When Neuroscience Goes Public

A review article published this month in the journal Neuron looks at the last decade of the brain in popular media. In “Neuroscience in the Public Sphere,” [full text available here], the authors reviewed media databases for articles discussing brain research published between January 1, 2000 and December 31, 2010 in the six top-selling British newspapers and tabloids. The results? The majority of stories (43%) dealt with brain optimization in some regard, with disease and psychopathology coming in second (36%). Most interesting to me was the topic at the bottom of this list: the brain as it relates to spiritual experiences and religion (1%).

From their analysis, some major, overarching themes jumped out about how the brain is typically portrayed or used to further a point in popular media. In the words of the authors:

This research identified three emerging trends in media interpretations of neuroimaging. Neurorealism describes the use of neuroimages to make phenomena seem objective, offering visual proof that a subjective experience (e.g., love, pain, addiction) is a “real thing.”Neuroessentialism denotes depictions of the brain as the essence of a person, with the brain a synonym for concepts like person, self, or soul. Finally, neuropolicy captures the recruitment of neuroscience to support political or policy agendas.

You can see the full results and read the article here.

About the author

Noah Hutton

Noah Hutton is a film director and curator, and was named a 2015 Salzburg Global Fellow in Neuroscience and Art.

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