The Beautiful Brain explores the latest findings from the ever-growing field of neuroscience through monthly long-form essays, reviews, galleries, short-form blog posts and more, with particular attention to the dialogue between the arts and sciences.
If you have yet to check out the BBC’s hilarious, absurdist, educational-video-spoof show “Look Around You,” you must. It’s the brainchild of the uber-talented British comedians Robert Popper and Peter Serafinowicz. The show no longer airs new episodes, but it can be viewed/bought online.
And now for your enjoyment, the gut-splitting pseudo-neuroscience episode — “The Brain.”
John Cleese is one of the funniest men alive. The veteran British comedian—who has appeared in classic films such as A Fish Called Wanda and Monty Python and the Holy Grail—is known for a unique blend of high- and low-brow humor. This, the thirty-third installment of his podcast, is a perfect example of intelligent silliness:
For a glimpse at how the human brain has evolved since we last shared an ancestor with primates, just observe the development of a brain from infancy through its first few decades.
The expansion, organization, and folding of the human cerebral cortex is a wondrously complex orchestration of genes that displays the very stages it took to get our brains to their current forms. In a study published July 12 in the Proceedings of the National Academy of Sciences, neurobiologist David Van Essen of Washington University in St. Louis compared brain scans of infant and adult humans, then took the results and mapped them against similar scans of macaque monkey brains to show the parallels between brain development and evolution since we parted ways with our primate ancestors.
A research article in last month’s issue of Neuroscience revealed that trained musicians outperformed non-musicians in a word-remembering task: How did they do it? By recruiting extra brain resources from the visual cortex. The musicians’ recruitment of the visual cortex for this non-visual task was attributed to,
“The long-term and demanding nature of musical training to use as much available neural resources as possible (Huang et al, 2010).”
An article in the latest issue of Science argues that pay-what-you-want pricing schemes, when combined with charitable donations, increase profits for sellers and charities. Ayelet Gneezyet al, carried out a study on over 100,000 theme parkers. They manipulated two price-schemes for “souvenir photos:” One group could “pay what they want” ($0-whatever), the other paid a fixed price (i.e. $5.00). Additionally, half of each group was told that a large portion of their money was going to charity. Intriguingly, the group with the pay-what-you-want choice not only raised more money for chairty, but maximized profits for the amusement park as well.
In addition to offering a new strategy and incentive for firms to donate to charity, this article also sheds light on the psychology of philanthropy — “Free-riding” (paying $0) was decreased by the philanthropic factor. It appears that individuals are more likely to choose to pay a lot of money for an item if its cost is flexible and it’s “the right thing to do.”
The “Theory of Mind” is an important concept in the study of cognition, communication, and child development. ToM refers to one’s ability to attribute thoughts, feelings, and knowledge to individuals other than themselves. Dr. Robert Seyfrath is one of the leading researchers in the field of animal communication, and offers a precise, succinct account of ToM in this nice little clip…