Jeremy Finch reviews “The Buying Brain”, in which author A.K. Pradeep explores the budding field of neuromarketing and describes its current and future applications.
Category - Reviews
Ben Ehrlich reviews "Soul Dust: The Magic of Consciousness," Nicholas Humphrey's new book from Princeton University Press.
"Portraits of the Mind" is a new book assembled by Columbia Ph.D student Carl Schoonover that explores the history of visualizing the human brain, from antiquity to the present. From Cajal to Brainbow, the collection resounds as a beacon of the...
Ben Ehrlich reviews the latest book by the prolific Dr. Sacks: a collection of stories about people who lose essential faculties but nonetheless manage to live rich lives.
Director Werner Herzog's new film is a 3D documentary about the oldest known art in the world: the 30,000 year-old Chauvet cave paintings in France. Noah Hutton discusses the film and its ramifications on art, consciousness, and understanding our...
Ben Ehrlich, who had his own encounter with an invisible gorilla, reviews the new book "The Invisible Gorilla," which argues for the presence of some common illusions when it comes to our own thinking.